Amsoil Business Opportunity Review
Amsoil is a name renowned among automotive and motor sports fans; having said that, what some people don’t know, is the fact that Amsoil is also a tentured direct selling company. The company was established by Albert Amatuzio, a Lt. Colonel and jet figher pilot in the Air Force. Amatuzio observed the important role synthetic lubrication played in keeping a high performance jet fighter in the air. Recognizing that these same attributes could be invaluable in automotive applications, Amatuzio set out to produce a synthetic formulation for motor vehicles. He launched his first commercially sold product in 1970, which led to the creation of the Amsoil company. In 1972 Amsoil became the first synthetic motor oil to meet American Petroleum Institute guidelines.
Following those initial days, Amsoil has gone on to become a leader in the area of synthetic lubrication. The company now sells lubrication products for automotive, recreational, agricultural and industrial applications. The company has also expanded into more product lines such as Mother’s car appearance care line, Trico wiper blades, Donaldson and Wix filters, Altrum nutritional supplements and Aggrand organic fertilizer solutions.
The Amsoil Business Opportunity Goes Far Beyond In Home Sales
Even though at it’s heart the Amsoil business opportunity is a direct sales business, the company provides its dealer network unequaled opportunities to create a substantial business in the marketplace. In addition to the classic model of direct selling, that allows dealers to purchase at a reduced wholesale cost and sell at a higher retail price, the company also encourages the developing of commercial accounts and retail on the shelf accounts. In the commercial and retail on the shelf accounts, the enrolling dealer becomes the servicing agent for those business entities. Also, Amsoil also provides retail sales opportunities through catalog orders and dealer replicated websites.
The Amsoil business works on a stairstep/breakaway compensation plan. Dealers progress in the levels based on their group sales volume and upon their recruiting efforts. Each level has qualification requirements for achievement and these qualifications are based upon not only the productivity of the individual dealer, but also of their sales group altogether.
There are plenty of advantages that a prospective dealer finds with the Amsoil business opportunity. The first of these advantages is company longevity and name recognition, particularly in the automotive arena. Since the company is a frequent sponsor of motor sports events, racing teams and even the Sturgis motorcycle rally, little explanation is needed when introducing the company for the first time. Another substantial advantage is the ability of a dealer to partner with commercial businesses and traditional brick and mortar shops. These two components can be substantial money making avenues for the proactive dealer who is ready to invest the time and energy to go after these types of accounts. Additional benefits would include the low startup cost, the wide selection of marketing tools available and the ability to sell a diversified product line.
Potential Challenges With The Amsoil Business Opportunity
There are also some demanding situations a potential Amsoil dealer must be aware of if they are going to be successful in this particular opportunity. This is a volume based business, so it is vital that the dealer grow that volume through both the active enrollment of additional dealers and the acquisition of high volume users such as commercial and retail on the shelf accounts. The business will also put a dealer into direct contact with a customer base that in many instances is highly advance in their knowledge of mechanical systems and lubrication. It will be critical for the prospective dealer to take advantage of the training resources made available by Amsoil that can help them become a capable expert when speaking with these types of individuals.
As with any direct selling business, it is important that a prospective Amsoil dealer learn their craft. This will not only include the knowledge of mechanical systems and lubrication, but also needs to include basic business building fundamentals. The ability of a dealer to excel in personal branding, lead generation, product presentation, follow up and replication cannot be understated.
